There are those who believe that God's love is unconditional, I see no scripture to support this. Yes, we do not earn it, but we do not receive it if we will not believe.
God's love is conditional on us desiring to be changed into a new creation, through believing. Those who do not want to believe and do not want to be changed will not be born again. They can go to church, pray and even do good works, but if they do not believe they will not receive eternal life.
Christ extended His love to the entire world, but most will not avail themselves to His love through belief in His finished work on the cross on their behalf.
Can anyone tell me, is it love to send someone to hell? All those who refuse to love Christ are going there.
Perhaps some of you can provide scripture to answer this questions.